Competitor backlink analysis is an integral part of any link building campaign. Performing a backlink analysis on a competitor helps you to understand the industry and your competitors including their link profile, where they are ranked and their plans to achieve links. This analysis helps you to get through an initial research of the industry, to know the competition and to get a list of highly prospective links.
Review of backlink analysis Tools:
In order to do competitor backlink analysis, you need to understand the competitor website’s current portfolio. Before the start of a link building campaign, you need to do link analysis in order to understand:
• the total number of links
• number of unique domains
• List of anchor text terms and number of total links sing that text
• Comparison of competitor sites by number of links, quality and anchor text
• To understand competitor’s quality links that you don’t have
In order to review your own links and your competitor links, a variety of tools are available to do the competitor backlink analysis. Below given is a list of such six recommended tools:
1. Google Link: Advanced Search Syntax and Google Webmaster Tools:
This is the simplest tool to start with which can give a comprehensive listing of links as a sample. This is the very fast and free of cost, but it only shows small fractions of links and it needs plugins and also doesn’t provide link quality data. Google webmaster tools give a way better analysis but it is available for your own data only.
2. Open Site Explorer (SEOmoz):
This tool allows you to do comparisons with other sites and it has availability of anchor text analysis and export to excel functionality. But beyond 1000 links this tool is payable.
3. Majestic SEO:
This provides extremely detailed analysis on links and turns this index into useful reports. Along with the earlier tool’s features it can drill down into links to specific pages and it allows both back link and domain link counts.
4. Link Diagnosis:
While anchor text analysis and visibility of nofollow links are available in this, the disadvantage here is it works only in Firefox and you need plugins to view reports.
5. Advanced link manager:
This tool does a lot more than link analysis where it can generate custom reports and email/download can be configure to run at specific intervals.
6. Bing Webmaster Tools Link Explorer:
With most of the similar features of the above tools, it can provide reports of last six months and can analyze data page by page.
With the help of one of the above tools you can do your competitor backlink analysis which can help you learn more about the SEO industry.
For more details, please visit at http://joshpaiva.com/seo-link-building/
Review of backlink analysis Tools:
In order to do competitor backlink analysis, you need to understand the competitor website’s current portfolio. Before the start of a link building campaign, you need to do link analysis in order to understand:
• the total number of links
• number of unique domains
• List of anchor text terms and number of total links sing that text
• Comparison of competitor sites by number of links, quality and anchor text
• To understand competitor’s quality links that you don’t have
In order to review your own links and your competitor links, a variety of tools are available to do the competitor backlink analysis. Below given is a list of such six recommended tools:
1. Google Link: Advanced Search Syntax and Google Webmaster Tools:
This is the simplest tool to start with which can give a comprehensive listing of links as a sample. This is the very fast and free of cost, but it only shows small fractions of links and it needs plugins and also doesn’t provide link quality data. Google webmaster tools give a way better analysis but it is available for your own data only.
2. Open Site Explorer (SEOmoz):
This tool allows you to do comparisons with other sites and it has availability of anchor text analysis and export to excel functionality. But beyond 1000 links this tool is payable.
3. Majestic SEO:
This provides extremely detailed analysis on links and turns this index into useful reports. Along with the earlier tool’s features it can drill down into links to specific pages and it allows both back link and domain link counts.
4. Link Diagnosis:
While anchor text analysis and visibility of nofollow links are available in this, the disadvantage here is it works only in Firefox and you need plugins to view reports.
5. Advanced link manager:
This tool does a lot more than link analysis where it can generate custom reports and email/download can be configure to run at specific intervals.
6. Bing Webmaster Tools Link Explorer:
With most of the similar features of the above tools, it can provide reports of last six months and can analyze data page by page.
With the help of one of the above tools you can do your competitor backlink analysis which can help you learn more about the SEO industry.
For more details, please visit at http://joshpaiva.com/seo-link-building/
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